Markus
Breitenecker
CEO
ProSiebenSat.1 Puls 4
20.09. 12:25
Content & Commerce
1968 Born in Vienna, Austria
1992 Law Degree at the University of Vienna (graduated top 4% of the year)
1996 CEO of ‘The Weather Channel’; Düsseldorf, Germany
1997 Head of Sales and Public Media Policy at Kabel1 (channel of ProSieben Media AG); Munich, Germany
Since 1998 CEO of ProSiebenSat.1 PULS 4 (Vienna, Austria)
1998 Launch of ProSieben Austria
2004 Launch of the first Austrian editorial program windows on ProSieben Austria: AustriaNews
2008 Launch of what is now Austria’s largest private TV station: PULS 4 (SoV ahead of RTL Austria)
2013 Named ‘Media Manager of the Year’ (again in 2017)
2014 Launch of bestselling and award winning prime time show ‘2 Minutes 2 Million – The PULS 4
start-up show’ and 7Ventures Austria
2015 Additionally responsible for CEE footprint of ProSiebenSat.1 Media SE (Hungary, Rumania, etc.)
2016 Launch of international digital festival “4GAMECHANGERS”
2017 Acquisition of Austrian TV broadcast group ATV, pushing ProSiebenSat.1 PULS 4 to the No.1 position among
all TV-Groups in Austria (SoV 27.5% vs. 14% RTL Group)
2017 Launch of streaming product “ZAPPN”, with more than 2.5m downloads in Austria
2018 Publishing of the bestselling book “Change the Game” co-written with Corinna Milborn2019
2019 Launch of 24/7-live-news channel “PULS 24”
2023 Launch of Austria’s SuperStreamer “Joyn” in Austria with +30% usage vs. ZAPPN